- Led by Dr Pieter Verdegem, University of Westminster
- Partnered with Office of Communications (Ofcom)
The fellowship conducts research on topics such as:
- An assessment of the actual vs perceived current use of AI within the media industries, and the extent to which its use is being questioned, modified, rejected by the workforces within these industries, and for what reasons.
- What kinds of media literacy/critical understanding are needed to navigate AI-generated information, including news content.
- What is the impact of AI-generated information upon levels of trust in news content, especially in relation to potentially susceptible groups.
