What is the value of integrating AI into creative processes?

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The question of whether machines can be creative has been at the centre of debates among scholars and practitioners well before the origin of Artificial Intelligence as a recognised field of research. In one of its most notable definitions, “Creativity is the ability to come up with ideas or artefacts that are new, surprising and valuable.” (Boden, 2004) This talk will reflect on how the third of these properties – value – encouraging us to consider an alternative to the overused question “Can AI be creative?“, namely “What is the value of integrating AI into creative processes?”. Drawing on insights from a recent longitudinal study involving five creative professionals as part of a BRAID Fellowship with Adobe, the talk challenges prevailing assumptions about the advantages of incorporating AI in the creative workflow, highlighting the importance of a thoughtful approach to AI integration by both creatives and technology companies.

Bio

Caterina Moruzzi, Chancellor’s Fellow in Design Informatics, University of Edinburgh

Caterina’s research spans the fields of human and artificial creativity, philosophy of art, and the philosophy of Artificial Intelligence. As BRAID Research Fellow, she leads a collaboration with Adobe to promote the responsible integration of Artificial Intelligence tools into creative practices. As Co-Investigator in the CoSTAR and DeCADE projects, funded by UK Research and Innovation, she investigates the disruptive effects that emerging technological innovations have on the creative sector. At the forefront of the research on modes of shared creativity between humans, data, and technology, Caterina is Lead of the research cluster “Creativity, AI, and the Human” at the Edinburgh Futures Institute, and Senior Fellow of the Future Unilab, at the Una Europa Alliance. She is also part of the organising committee of the international Conference on Computation, Communication, Aesthetics & X, within which in 2023 she initiated the international summer school, the School of X.

X: @CaterinaMoruzzi

LinkedIn: Caterina Moruzzi

Running Order

16.00 – Welcome by Ewa Luger

16.10 – Talk by Caterina Moruzzi

16.40 – Q&A

17.00 – End

In-person: Inspace, 1 Crichton St, Newington, Edinburgh EH8 9AB
Online: Zoom

Please note limited seats are available at Inspace for in-person audiences, so please book tickets in advance. For those joining online please visit the online event page for the Zoom joining link and password.

For inquiries about accessibility, please contact the DI team at designinformatics@ed.ac.uk or visit the Access webpage for more information about the venue: https://inspace.ed.ac.uk/venue-access/