Image Credit: Christa Holka, 2024
Speaking fiction to power, Louise Ashcroft’s work meddles with the bizarre logic of late capitalism and playfully addresses its social issues. Her recent film ‘What to Expect When You’re Not Expecting’ (2024) is a research-comedy foray into the fertility industry’s inequalities and her own queer journey to non-parenthood. A related project ‘No Kids Nursery Rhymes’ (2024-5) surveyed 180 childfree (by choice or otherwise) people, turning their complex experiences into catchy songs, which were sung by a choir of non-parents. In other work, Louise is anarchically redesigning St.Peter’s School Huntingdon in partnership with Wysing Arts Centre and hundreds of pupils who are making animated cardboard dioramas. Past projects have involved guerrilla residencies in shopping centres, a generative storytelling coat with 50 pockets which turns feely trash into collectively improvised fables, and a collab with recycling plant workers in Exeter searching for the dark sublime of landfill by making glitchy e-waste instruments. www.louiseashcroft.org
