- Led by Dr Pieter Verdegem, University of Westminster
- Partnered with Office of Communications (Ofcom)
- Innovation Fellow in partnership with British Academy
The fellowship conducts research on topics such as:
- An assessment of the actual vs perceived current use of AI within the media industries, and the extent to which its use is being questioned, modified, rejected by the workforces within these industries, and for what reasons.
- What kinds of media literacy/critical understanding are needed to navigate AI-generated information, including news content.
- What is the impact of AI-generated information upon levels of trust in news content, especially in relation to potentially susceptible groups.
This Innovation Fellowship is part of a unique strategic partnership between the British Academy and BRAID, supported by funding from the UK Government’s Department for Science, Innovation & Technology (DSIT) and the UKRI Arts and Humanities Research Council (AHRC).
Dr Pieter Verdegem is Reader in Technology and Society and a member of CAMRI (the Communication and Media Research Institute) at the University of Westminster. His research investigates the political economy of media and communications and the impact of digital technologies on society. He is the author of Understanding Data, Culture and Society (Sage, 2025) and the editor of AI for Everyone? Critical Perspectives (University of Westminster Press, 2021). He is the Course Leader of the AI, Data and Communication MA, teaches core undergraduate and postgraduate modules, and he is a Senior Fellow of the Higher Education Academy.
